Who needs a video?
Anyone who owns a business needs a video!
If you have a website, you need
a video on your website. If you have a waiting room, you need a video.
People are visual by nature and want to actually
see who you are and what you can do for them!
You have only one chance at a first impression.
A full range of photography services directed at the business user!
Corporate Event Photography
- Capture the mood, the fun, the excitement of the day.
Architectural Photography - Awe inspiring buildings
with a human face
Brochure Photography - Images that sell, explain and inform. Who's going to take
up your offer if they won't even pick up your brochure?
Corporate Portrait Photography - It's
about integrity, trust, reliability and honesty.
Corporate Portraits - It's about selling too and
so much more
Editorial Photography - Magazine and stock images that tell the full story - quirky portraits
too.
People Photography - Candid and reportage images to introduce new clients to your business.
Public Relations Photography - A media slant for media use - the better the image the more space your press
release will be given.
Website Photography - Welcome your website visitors - or they'll go back
to google and keep searching.
Corporate Video Production: Your most powerful communication tool?
Corporate Video gets your message
to your audience, but beware, there are two ways to go with your corporate video.
The right way - produce
a video that works for your customers and clients - let them see you're a good company to deal with, let your clients
and staff do the talking.
The wrong way - produce a video that works for the CEO and management - make
them feel good and gives them all a chance get in front of the camera to speak.
It's time to move into
the future of advertising and for small businesses to be on an even playing field with large companies consider video
advertising. From extremely inexpensive video streaming in an email to the full-production TV ad with hired actors, even small
companies and home-based businesses can include video advertising in their budget.
You might be asking
why you should consider it at all when your current advertising is working just fine. Aside from the fact that adding another
strategy to your marketing plan is a good idea, videos are very personal. Who better to discuss your service or product than
you? It brings a familiarity to you and your company, which allows the prospect to feel like they already know you. If the
message is directed to your current customer base, seeing and hearing you gives the feeling that you are presenting your message
directly to them. Gone are the days of phone book ads. Most customers and clients search what they are looking for through
the internet. People like visual which is why YouTube is so popular! Placing a professional video on your website may be just
what you need!
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Corporate Video Production: What should it feel like?
If your corporate video looks like
'corporate video' you've wasted your money. Today's corporate video should feel like a broadcast documentary,
it should be as engaging as good TV.
We've all had to sit through one of those high energy, whizzing graphics, high
power corporates, for the first 10 seconds you think WOW! by 25 seconds you're thinking OUCH! after 50 seconds it's
like you've had your brain scrambled.
Corporate video should get your message across, without causing boredom.
Corporate Video sells.
Corporate Video informs.
Corporate Video is almost 'being there'.
Corporate
Video is the best business communication apart from you.
But, when you walk out the door, your corporate video stays.
Corporate Video - Documentary Style:
Rule 1 of corporate video - it will only work if it's
watched.
The surest ways to judge a corporate video's effectiveness is how engaging it is to someone who isn't
interested in you, your company or your product. If you can capture that audience you've won.
Razzle Dazzle runs
out of steam after 30 seconds, that's why your video needs interesting content to keep your audience watching and absorbing
your message - unless you can say everything you need to say in 30 seconds.
Corporate Video Production it's more than just a company DVD
Corporate Video will work for your
business if you; keep it active, keep it interesting, keep it short, maintain reality, maintain integrity, engage your audience
and - keep it within budget. My theory: If it looks like a corporate video promotion it wont communicate - if it looks like
television it will.
If you want to get in touch, ask a few corporate video questions first, just drop us an email at
ShawProductions1@aol.com. Or, if you already have a corporate video and it's not working for you, tell me your problems, maybe we can help.
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Corporate Video - Planning:
Production planning a corporate video is a 3 question business.
1. What do you want your corporate video to communicate?
2. How much is this communication worth to your business?
3. Can you achieve this communication within your business budget.
OK, there's a lot more to it than that, but
those three questions are the important ones. Talk to us the moment you think corporate video may be your chosen communication
route.
Corporate Video Testimonials
The testimonial is one of the most powerful promotional
tools. You should be using it on your website and in your corporate video.
Let us capture your clients on video, saying
great things about you and your business, let your prospective clients see and hear what people say about you.
Times
are changing. Most customers and clients use the internet to find your services and since most people are "visual"
by nature, having a video on your website is far better than those annoying "flash" intro.
Shaw Productions Inc. Now offers
Live Broadcast Video!
What if you were having a seminar,
conference, training or event but not all your customers/clients could attend? Now you can invite them to watch it live in
real time!
Using video as a communication and sales tool is a great way to connect with your target audience.
Corporate Video - We want one!
OK, you've thought it through, your corporate video, you want one.
That's the easy part. There's a lot of decisions to make - perhaps the most important is who's going to produce
it.
Be sure to check out our corporate video samples!
Click Here for Corporate Video Samples
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